Follow the leader or the blind leading the blind?
The title of the 16th century painting by Pieter Bruegel, the blind leading the blind, is a spot-on metaphor for much of what we see around us these days. If...
The power of the Key Message
The power of the “key message” in communications cannot be stressed enough. It is always a client-agency debate when it comes to this; clients almost always want to say more...
Stop engaging randomly
As a marketer, you just have to leverage every occasion, weigh in on every trend, engage every audience, and deliver on that marketing calendar, don’t you? These steps are what...