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Raed Aidi

Raed Aidi

A place for shared marketing communications’ insights and experiences. The more we share the more we learn.

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Tag: marketing

Marketing

Follow the leader or the blind leading the blind?

RaedAidiMay 11, 2020June 20, 2020
The title of the 16th century painting by Pieter Bruegel, the blind leading the blind, is a spot-on metaphor for much of what we see around us these days. If...
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Marketing

The power of the Key Message

RaedAidiApril 26, 2020June 20, 2020
The power of the “key message” in communications cannot be stressed enough. It is always a client-agency debate when it comes to this; clients almost always want to say more...
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Marketing

Stop engaging randomly

RaedAidiApril 26, 2020April 28, 2020
As a marketer, you just have to leverage every occasion, weigh in on every trend, engage every audience, and deliver on that marketing calendar, don’t you? These steps are what...
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Bilingual content curator and creative director who headed creative departments in 4 multinational agencies, positioned mega brands in the MENA region, delivered major successful campaigns to clients in various industries across the region, and continues to advise brands in the GCC while he works on developing creative content for household names in Jordan.
raed.aidi@gmail.com
http://www.raedaidi.com
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