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Is your vision just a mirage

The first thing that comes to mind when establishing a business, the tugboat that’s supposed to maneuver your vessel out of the clutter of competition, your assumed compass and guide; the “Vision” of your organization. All companies have it, or do they?

When you’ve read, or written, a number of “visions”, you start to realize that it’s just a box to tick; it’s that free easily claimable paragraph that likens even the smallest of startups to the business giants. Somehow, very few organizations actually live up to the words in that paragraph.

When you observe companies re-positioning repeatedly, failing to keep their best talents on board, or struggling to maintain credibility with their clients, look for vision. Were these companies true to their vision or did they really have one to start with?

Most companies are really out there just to make a buck, which is perfectly fine as long as their vision doesn’t claim their one and only concern is the well-being of humanity. The “Wolf of Wall Street” had no trouble keeping everyone happy with being upfront about it.

When the vision is just a meaningless paragraph published on your assets is that you’ll struggle in your growth. Talents will soon become disillusioned and demotivated when they realize they’ve been working towards a mirage. Clients will not view you with much credibility when your operation does not reflect a word of your vision. Investors who were after a bit more than just a decent ROI will be prone to cash in at the slightest hint of a regression in profits.

Almost every mega success story in business had a vision it kept in focus as it grew; that’s what led them to where they are. A vision is more than just a few lines aimed at depicting your wishful thinking or disguising your greed; it is your purpose, your essence, and your destination.

No one wants to get or stay on board a ship without a compass. Put your reading glasses on and read you vision with honest eyes.

About Post Author

RaedAidi

Bilingual content curator and creative director who headed creative departments in 4 multinational agencies, positioned mega brands in the MENA region, delivered major successful campaigns to clients in various industries across the region, and continues to advise brands in the GCC while he works on developing creative content for household names in Jordan.
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