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Category: Marketing

Marketing

The power of the Key Message

RaedAidiJanuary 24, 2023
The power of the “key message” in communications cannot be stressed enough. It is always a client-agency debate when it comes to this; clients almost always want to say more...
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Marketing

Stop engaging randomly

RaedAidiJanuary 23, 2023
As a marketer, you just have to leverage every occasion, weigh in on every trend, engage every audience, and deliver on that marketing calendar, don’t you? These steps are what...
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Marketing

Follow the leader or the blind leading the blind?

RaedAidiMay 11, 2020November 4, 2022
The title of the 16th century painting by Pieter Bruegel, the blind leading the blind, is a spot-on metaphor for much of what we see around us these days. If...
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Marketing

Is your vision just a mirage?

RaedAidiMay 9, 2020November 4, 2022
The first thing that comes to mind when establishing a business, the tugboat that’s supposed to maneuver your vessel out of the clutter of competition, your assumed compass and guide;...
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Marketing

The Channel First approach; where ideas become afterthoughts

RaedAidiMay 3, 2020November 4, 2022
It’s all good and dandy to have analysis and reports of what’s going on; what works best, where are audiences clicking, what platforms are performing better and so on. What’s...
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Marketing

Too many hands on the digital deck

RaedAidiApril 28, 2020November 4, 2022
Is digital marketing becoming labor-intensive?  The way agencies, and in-house marketing departments, utilize their digital natives often raises some legitimate questions. The core of it all is the number of...
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Bilingual content curator and creative director who headed creative departments in 4 multinational agencies, positioned mega brands in the MENA region, delivered major successful campaigns to clients in various industries across the region, and continues to advise brands in the GCC while he works on developing creative content for household names in Jordan.
raed.aidi@gmail.com
http://www.raedaidi.com
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