The power of the Key Message
The power of the “key message” in communications cannot be stressed enough. It is always a client-agency debate when it comes to this; clients almost always want to say more...
Stop engaging randomly
As a marketer, you just have to leverage every occasion, weigh in on every trend, engage every audience, and deliver on that marketing calendar, don’t you? These steps are what...
Follow the leader or the blind leading the blind?
The title of the 16th century painting by Pieter Bruegel, the blind leading the blind, is a spot-on metaphor for much of what we see around us these days. If...
Is your vision just a mirage?
The first thing that comes to mind when establishing a business, the tugboat that’s supposed to maneuver your vessel out of the clutter of competition, your assumed compass and guide;...
The Channel First approach; where ideas become afterthoughts
It’s all good and dandy to have analysis and reports of what’s going on; what works best, where are audiences clicking, what platforms are performing better and so on. What’s...
Too many hands on the digital deck
Is digital marketing becoming labor-intensive? The way agencies, and in-house marketing departments, utilize their digital natives often raises some legitimate questions. The core of it all is the number of...