The 2020 creativity crisis, When COVID-19 wrote the brief for us all
The first months of 2020 will go down in ad history as the time when agencies around the globe seemed to be answering a single brief, in the same way....
The power of the Key Message
The power of the “key message” in communications cannot be stressed enough. It is always a client-agency debate when it comes to this; clients almost always want to say more...
Stop engaging randomly
As a marketer, you just have to leverage every occasion, weigh in on every trend, engage every audience, and deliver on that marketing calendar, don’t you? These steps are what...
Be Tremendous. You are the real power behind it all
Unbeknown to you, the power you wield in your seemingly tedious 9 to 5 routine is significant and you may forget while dreaming of the next level that you are...
What Makes an Ad Successful, aka 3 More Tips.
Searching for what makes an ad successful will most likely yield results similar to searching for what gets you to your ideal weight; there’s plenty of stating the obvious and...
It’s Not Time To Reimagine The Future Yet
The prophets of change are yet to make their case. Lately, we’ve all been reading more than we did in years. And almost every article speaks of a world that...
The X-Factor of Great Achievement and Wealth.
What only billionaires can admit. It is within our human nature to claim credit for all the good things that happen to us (status, wealth, success, etc.) and to some...
Follow the leader or the blind leading the blind?
The title of the 16th century painting by Pieter Bruegel, the blind leading the blind, is a spot-on metaphor for much of what we see around us these days. If...
Is your vision just a mirage?
The first thing that comes to mind when establishing a business, the tugboat that’s supposed to maneuver your vessel out of the clutter of competition, your assumed compass and guide;...
The Channel First approach; where ideas become afterthoughts
It’s all good and dandy to have analysis and reports of what’s going on; what works best, where are audiences clicking, what platforms are performing better and so on. What’s...