Too many hands on the digital deck
Is digital marketing becoming labor-intensive? The way agencies, and in-house marketing departments, utilize their digital natives often raises some legitimate questions. The core of it all is the number of...
The 2020 creativity crisis, When COVID-19 wrote the brief for us all
The first months of 2020 will go down in ad history as the time when agencies around the globe seemed to be answering a single brief, in the same way....