Stop engaging randomly
As a marketer, you just have to leverage every occasion, weigh in on every trend, engage every audience, and deliver on that marketing calendar, don’t you? These steps are what...
Be Tremendous. You are the real power behind it all
Unbeknown to you, the power you wield in your seemingly tedious 9 to 5 routine is significant and you may forget while dreaming of the next level that you are...
What Makes an Ad Successful, aka 3 More Tips.
Searching for what makes an ad successful will most likely yield results similar to searching for what gets you to your ideal weight; there’s plenty of stating the obvious and...
It’s Not Time To Reimagine The Future Yet
The prophets of change are yet to make their case. Lately, we’ve all been reading more than we did in years. And almost every article speaks of a world that...
The X-Factor of Great Achievement and Wealth.
What only billionaires can admit. It is within our human nature to claim credit for all the good things that happen to us (status, wealth, success, etc.) and to some...
Follow the leader or the blind leading the blind?
The title of the 16th century painting by Pieter Bruegel, the blind leading the blind, is a spot-on metaphor for much of what we see around us these days. If...
Is your vision just a mirage?
The first thing that comes to mind when establishing a business, the tugboat that’s supposed to maneuver your vessel out of the clutter of competition, your assumed compass and guide;...
The Channel First approach; where ideas become afterthoughts
It’s all good and dandy to have analysis and reports of what’s going on; what works best, where are audiences clicking, what platforms are performing better and so on. What’s...
The C word, What purpose does the word Creative serve?
No creative conference is ever complete without the countless hours of debate on the nature of the C word. There are always a few in the crowd who are more...
Too many hands on the digital deck
Is digital marketing becoming labor-intensive? The way agencies, and in-house marketing departments, utilize their digital natives often raises some legitimate questions. The core of it all is the number of...